Can someone explain to me the need for four hundred Euro trainers? Not limited edition collectibles, not one of a kind prototypes, not highly engineered and specifically manufactured sports shoes for particular disciplines in their top tier, not thirty year old rarities: just swanky shiny trainers, manufactured in China in the tens or hundreds of thousands and probably at a cost per pair of a twentieth or less of their retail price.

Of all the possible products and services that might deserve to cost four hundred Euros, surely designer trainers must be towards the back of the queue. People can do whatever they want with their hard-earned lolly but the fact that people are prepared to pay through the nose for – let’s call them what they really are – an ostentatious pair of fucking plastic trainers tells me that certain individuals should have their heads examined on account of having more money than sense.